These days its interesting to see privileges given to people and provided in products for a fee. These privileges or super options were mere basic features or options in the years gone by. Learning from great marketing tricks here are some examples I have come across in these days.
1) Checked baggage is not a free option now on most of the airlines. You have to pay a fee for that. But guess what “Get an XYZ credit card from ABC and your first checked bag is free”. So you see where I am going, they will give your checked bag a free ticket to fly with you – only if you get this XYZ credit card. Does that ring a bell?
2) Not that I do not like the iphone, but remember it did not have cut and paste at one time. Apple did a big upgrade and announced cut and paste. Again a basic function which has existed pre whatever, becomes a privileged option. Again, this time with iOS4, the new iphone operating system, multitasking becomes a feature set. Now does that ring the bell??
Point to be taken, build something everyone likes minus that one feature which you will announce in a big release, this is pure marketing ploy. I as a person do no endorse this as a great way to gain followers, yet my point has been proven false for the iphone. Your call now.
