This is what I call a plan, a technique – which takes a long time or a very short time to explode. When you have product which is build for the community, here take for example the X/Y generation. Marketing it around them is the most powerful medium you have, build the product around them and you have a fail or pass result in a rather fast time span. This helps you reduce your burning the cash for a long time to figure out if the product succeeds or not.
All examples or products, rated the best, are built around the community – our community, your community or their community. “Community” is the buzz.Technorati Tags: community, ttm, xy, generation
